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Keynote Speaker Mark J. Lindquist will reignite your passion at One Squared - a one-day marketing event in Minneapolis.

What is One Squared? Besides a full day's worth of personal and professional growth? It's not like any marketing event in Minneapolis, Minnesota that's for sure.

Your boss doesn't think you should go to an upcoming event - now what? Learn how you can prove a marketing seminar will provide long-lasting value. Can you really put a cost on professional development? Here's a top five list of reasons your boss or manager might not immediately say yes to your ask.

Planning for an all-day marketing event or conferences takes a little strategy and foresight. Here's what One Squared preparation looks like for attendees.

This checklist makes sure you're prepared to make the most of your marketing seminar. Don't skip out on the details!

Rich Thul attended One Squared, a marketing seminar, in Minneapolis. His takeaway? How to build a brand. If I share something positive about a brand or product, then people who trust me will then be more likely to use that product because they heard about it from someone they trust.

Many of the companies and teams I know see career development as a good thing ... for one person. Not every member of a team can afford to go to a conference or other career development event or cares to. The few people who take career development opportunities reap the benefits, the argument goes, while those who stay at home stagnate or fizzle out. Sound harsh?