Clare Richards

The Human Marketing Machine

Creating Content & Strategies for People, not Robots [Workshop]

Strategy is no longer a buzzword; it's a tried-and-true tactic necessary to create a holistic, impactful marketing presence regardless of industry. Here's a practical yet powerful overview on perhaps the two most key aspects of any marketing strategy: humans and websites.

Key Takeaways:

  1. Which marketing trends will take off in 2020 - and how should you prepare for them?
  2. Marketing Strategies: they are more important than ever to help focus your efforts in a world saturated in endless marketing options
  3. Creating human-centric content that appeals to your personas
  4. Changes you should make to your website to get the most out of it in 2020

Resources you’ll receive from this session:

  1. Marketing Strategy and Campaign Template
  2. Target Audience/Persona Worksheet
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Clare thinks that the world would be a fairly miserable and hard place to live in if not for design. She focuses on creating beautiful designs that work in tandem with beautiful content, and ultimately helps people understand a little more about the world around them.

She gets better by saying yes to every opportunity, even the ones she knows she might regret a little. There is no growth without a little skin in the game.

Always down to jam, she plays a mean ukulele. She’s also heard every homeschooled joke in the book (but go ahead, give it a try).

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