Her business is managing perception, her service is strategic imagination, and her passion is branding. She uses an engaging process to achieve brand clarity, revitalize brands, and re-energize collaborators. Alina does for branding what Julia Child did for cooking. She has just launched her fifth edition.
She demystifies branding, deconstructs the process, and spotlights global best practices. Her book is used by corporations and their brand and design consultancies to educate their staff. Alina has worked with leadership teams in the public and private sector to accelerate brand clarity and awareness, using the proven process outlined in her book. When she is not in her book lab or on the road, she lives with her husband in the high peaks of the Adirondacks.
As competition creates infinite choices, companies look for ways to connect emotionally with customers, become irreplaceable, and create lifelong relationships. Brands have become the global currency of success.