About Mark

Mark is a globally recognized author, speaker, podcaster, and business consultant who blogs at {grow} — one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written six best-selling books including The Tao of Twitter (the best-selling book on Twitter in the world) and The Content Code, named by INC magazine as one of the Top five marketing books of the year, and his new book KNOWN: The handbook for building and unleashing your personal brand in the digital age. Mark also wrote the classic first book on influence marketing, Return On Influence. His many global clients include Pfizer, Cisco, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. He has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times, and CBS News.

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Session Description 

The Content Code: The Future of Marketing

Facebook reach is in a freefall, brands are pumping out content at a breath-taking pace and in the next five years, and the amount of information on the web will increase by 500 percent. How does your company stand out and compete in a world of such overwhelming information density? In this exciting and fast-paced speech, author and futurist Mark Schaefer outlines the visionary new rules of customer engagement from his award-winning book The Content Code. How do you cut through the clutter in a social media world gone mad?

Some of the topics covered include:

  • The new priority for branding
  • A revelation of the true economics of social media marketing
  • The six factors every business needs to know to cut through information density
  • Why "content" is not the finish line, it is the starting line.
  • The three reasons the digital natives are connecting with your brand

This unforgettable speech is guaranteed to change the way you look at marketing forever. Based on years of research, "Ignite" drives home proven ideas in Mark's very funny and entertaining style.

Accolades

The Tao of Twitter

A how-to on Twitter triumphs including influence building, audience fostering, and content strategy.

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Born to Blog

A practical street-smart guide to develop a business blog that promotes your brand, followers, and success.

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Known: the Handbook for Building + Unleashing Your Personal Brand in the Digital Age

Those who are known get customers, promotions, and opportunities galore.

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The Content Code

Deep dive into the true value of social media marketing + how companies need to enable to get results.

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